July 5, 2012 § 1 Comment
the more things do not stay the same. At least that’s how it should work with cultural shifts. Maybe the original truism is relevant for personal reflections on relationships or life courses, but not so much with social movements. I hope.
So how can mainstream norms regarding gender, sexuality, inequality, race, class, and so on shift? Or be completely reworked? Or just thrown out altogether? How does change happen?
Attitudes change in response to things like persuasive communication, cognitive dissonance, or social influence. Classical or operant conditioning are more structured ways of actively trying to change behavior. (If you aren’t way too wrapped up in The Office and haven’t had a change to watch Jim classically condition Dwight, it’s a pretty entertaining demonstration of psychology.)